Google Inc. has been under the investigation procedures of the US Federal Trade Commission for more than six months and it has been made public the decision of the commission to expand the investigation. This comes after several companies have inquired about the competition levels that Google has reached after it launched its own interactive and digital products. Furthermore, the commission would be now reviewing Google’s activity by collecting data from other rivals of the search engine giant.
When it comes to advertising, Google has made it sure they can cover the aspects of trade starting from contemporary designer jewellery stores to drinks and foods, however, many companies that do not engage in online activity rather than selling say that Google searches are prioritized to return results of companies that work with Google advertising techniques. In short, Google is accused of delivering search results that first match their own advertising techniques and then the actual producers of such goods that offer them online.
Further dispute arises between Microsoft and similar companies and Google. They claim that with their power of the most preferred search engine, Google is using the position to imply its products over the competition. Selective searches have been made specifically to answer the demand for products and to relate them somehow to Google products.
The commission would be working over the antitrust investigation until it finds credible evidence that Google is either misusing its position or acting fairly. Meanwhile, companies that feel affected by Google can deliver information and evidence to the commission which would consider both Google and other materials for its final decision on the antitrust inquiry.
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